CARRA SUTHERLAND LIFESTYLE PR & COMMUNICATION

Lifestyle PR & Communication



Lifestyle PR & Communications


As a communications and media relations specialist, I'm passionate about bringing life and color to a sometimes drab world and creating impactful experiences that are driven by purpose. My goal is to be a strategic advisor in my own right, helping to achieve a company's communication objectives quickly and efficiently, without sacrificing integrity.


A Press Relations and Communication Agency dedicated to the fields of beauty, wellness, nutrition, travel, sports and hospitality.


You are a brand, a place, a therapist, a product or a concept and you want to be emerge in the media?


You are starting out and don't know where to begin and what your priorities are in terms of online and offline communication strategy?


Do you feel lost in the sea of possibilities and have difficulty standing out from the crowd? 



After 20 years of experience in press and communication (fashion, beauty, health, VIPs, hotels, luxury...) and the creation of Happy Sport & Detox, my retreat company, I put my expertise in Communication, Press Relations (digital and print), Partnerships, Social Networks, branding as well as my ability to create and grow a brand from scratch at your disposal.


A knowledge and an entrepreneurial mindset to grow your brand and help you see more clearly!



Expertise in...


Storytelling

Messaging is not just about saying the right thing, it's about crafting an authentic story about a brand that speaks to its consumers. 

Thought leadership and executive communications should be focused on a cohesive, collaborative message that inspires, not just tells or sells.

Companies with a mission influence consumers' buying decisions. Determine a framework as power for good.



Connections and Influence

In today's traditional media environment, it's all about connecting to the most influential voices and aligning those voices with a brand or message. 

An extensive personal network of print and digital journalists in France and Europe.

Influencers - bloggers, social media stars, experts - are the new social currency, and navigating the sphere of influence can create meaningful new connections.


Events:

Whether it's a major event or an intimate tasting at a popular venue, the success of an event relies on personalization and authentic experiences. 

Invest in creating memorable moments that will have the most impact.

Create a call to action to encourage engagement and participation.


Current clients include:

GO - La Salle de Sport,  Courbet - ecological jeweler, ABG Lab, Therabody, Joy Wonderland, The Lifestyle Agency, Nöema Mykonos, PHA Group, Sparkle PR


Current Instagram Collaborations @happysportdetox

Olfa Perbal, Cuure, Metamorphose Beauté, Thierry Meunier - Amee by Thierry, Nuviline, Elastique Athletics, Macha Facilite, Serenzz..

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